What went wrong? - A PM guide to root cause analysis and crisis management
As a product manager/owner of a product, a service or a feature, when do you get to know something went wrong?
Why understanding the core behaviour of the user matters?
With every product usage behaviour there is the nature of the user. The key is to tap into this nature and nurture it. This will help with the habit formation of the user around the product.
How to Define and Drive Retention correctly for your business?
Retention is the output of your efforts. In order to improve retention, we need to focus on Activation, Engagement and Resurrection. These are the inputs to the equation. Retention is the output here.
Oh wait, retention can kill your business too?
Lately, I have been reading a lot about how retention is closely related to success of the product. However, retention can also be a silent killer if you are looking at the metrics holistically.
How does retention and engagement helps you make more money?
Retention is powerful for a business. Growth is determined by how efficiently a business is driving retention and engagement Retention directly drives monetisation, here is how.
Viral Loops, How to find them?
Viral loop is something that usually causes the explosive growth of a product. In essence, you encourage your current users to invite their friends to join the product.